SEO Agency Partner
SEO Agency White-Label Japan Delivery
A 40-person European SEO agency with three enterprise clients expanding into Japan without an in-house Japanese desk.
Client programmes
3
Active retainers
Placements / qtr
18–22
Combined
Client retention
100%
Japan scopes
Visibility shift
- Client A auth.12 → 34
- Client B auth.8 → 27
- Client C auth.15 → 31
Programme timeline
- 1
Q1
Onboarding, brand guidelines, assessment templates
- 2
Q2–Q3
Steady placement cadence across three accounts
- 3
Q4
Annual reviews & expanded publisher tiers
What moved the needle
- Agency account managers presented assessments in client QBR decks
- No client-facing exposure of Link Building Japan unless requested
- Delivery SLAs aligned to European reporting calendars
The challenge
The agency risked losing retainers if Japanese delivery looked like generic vendor links. They needed defensible placements and reporting under their brand.
Our approach
White-label retainer: publisher assessments shared with the agency, native content, and client-ready monthly packs without Link Building Japan branding.
Outcome
All three client programmes retained. The agency added Japan as a packaged service line with predictable delivery capacity.
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