Financial Technology
Fintech Brand Visibility in Japanese Search
A Series B fintech company headquartered in London, offering cross-border payment infrastructure to businesses operating in Asia-Pacific.
Avg. rank lift
+18
Top 5 commercial terms
Editorial .jp links
11
Live & indexed
Organic SQLs
+64%
Japan inbound
Visibility shift
- 決済 API38 → 6
- 海外送金 B2B52 → 9
- クロスボーダー決済41 → 8
Programme timeline
- 1
Month 1–2
Query & competitor mapping; publisher shortlist approved
- 2
Month 3–4
First wave of business-media editorial placements
- 3
Month 5–6
Specialist fintech titles + indexation follow-up
What moved the needle
- English fintech links did not move Japanese rankings until .jp citations existed
- Native content cleared editorial review on all five target titles
- Sales attributed shorter cycles to prospects who had read Japanese coverage
The challenge
The client had strong organic performance in English-speaking markets but virtually no presence in Japanese-language search. Their English-language press coverage and backlinks from Western fintech publications carried no weight for queries their Japanese sales team needed to win.
Our approach
We mapped the Japanese fintech and business media landscape and secured editorial placements on three national business titles and two specialist fintech publications, each with original Japanese-language content from an approved messaging framework.
Outcome
Primary commercial terms moved from page four to page one. Sales-qualified organic inbound from Japan increased, and enterprise prospects stopped questioning the brand’s local commitment.
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