B2B SaaS
SaaS Market Entry Through Japanese Link Building
A US-based workflow SaaS with a new Japanese localisation and a Tokyo AE hired ahead of organic demand.
JP organic sessions
+112%
Non-brand
Referring .jp domains
24
Net new
Organic demos
2.1×
vs baseline
Visibility shift
- ワークフロー ツール70 → 16
- 業務効率化 SaaS58 → 13
- Brand + 料金22 → 5
Programme timeline
- 1
Months 1–2
Category keyword map & publisher fit scoring
- 2
Months 3–5
Trade features + contextual cluster
- 3
Months 6–7
Reinforce winning URLs with second-tier titles
What moved the needle
- Paid search alone never built the trust signals Japanese buyers needed
- Comparison-page contextual links accelerated category visibility
- AE team used published Japanese articles in outbound sequences
The challenge
Localised product pages existed but had zero .jp referring domains. Paid search carried the pipeline while brand and category queries showed incumbents only.
Our approach
Hybrid programme: IT trade editorial placements plus contextual links on comparison and how-to articles already ranking for category terms.
Outcome
Non-brand organic sessions from Japan grew steadily; demo requests from organic doubled versus the pre-programme baseline.
Start a similar programme
Tell us about your sector and target queries. We will assess feasibility and outline a realistic scope.