Ecommerce / Fashion
Fashion Ecommerce .jp Authority Build
A European DTC fashion brand launching a Japanese storefront with yen pricing and local shipping.
Top-10 categories
9
Priority terms
Editorial features
14
Lifestyle media
Branded search
+37%
JP volume
Visibility shift
- カテゴリA48 → 7
- カテゴリB36 → 9
- ブランド名19 → 3
Programme timeline
- 1
Pre-season
Story angles synced to drop calendar
- 2
Peak season
Wave of lifestyle features go live
- 3
Post-season
Contextual updates on evergreen style guides
What moved the needle
- Influencer mentions without crawlable links did not move category rankings
- Seasonal storytelling cleared fashion editors more reliably than product lists
- Anchor mix stayed brand-heavy to protect the profile
The challenge
Category and style pages competed with malls and resellers. The brand had influencer reach but almost no crawlable editorial citations in Japanese.
Our approach
Lifestyle and fashion editorial placements timed to seasonal drops, with carefully controlled commercial anchors and brand mentions.
Outcome
Category pages entered the top 10 for priority style terms; branded search volume in Japan rose alongside coverage.
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