Education / EdTech
EdTech Platform Japanese Organic Visibility
An APAC EdTech platform offering corporate language and skills training with a new Japanese LMS localisation.
Organic trials
+55%
Japan traffic
Education placements
10
HR & EdTech media
Referring domains
+17
.jp net new
Visibility shift
- 法人 研修49 → 11
- スキル学習 LMS63 → 18
- Brand + 導入27 → 6
Programme timeline
- 1
Months 1–2
Research asset & Japanese press kit
- 2
Months 3–4
HR/education feature wave
- 3
Months 5–6
Follow-on citations & landing-page reinforcement
What moved the needle
- Original Japan-relevant data unlocked coverage that product pitches could not
- HR readers needed practical L&D framing, not global brand stories
- Follow-on citations extended value beyond the first placement wave
The challenge
HR and L&D queries in Japanese were dominated by domestic incumbents. The brand had APAC PR but almost no Japanese education-media citations.
Our approach
Education and HR trade editorial features combined with data-led digital PR on workforce skills research relevant to Japanese employers.
Outcome
Trial sign-ups from organic Japan traffic increased; several HR publications continued citing the research in follow-on pieces.
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