Healthcare
Private Clinic Network Local Japanese SEO
A private clinic group with locations in Tokyo, Yokohama, and Nagoya targeting elective procedure queries.
City+service top 5
12
Priority pairs
Regional placements
16
3 metro areas
Organic calls
+29%
Tracked enquiries
Visibility shift
- 東京 + 施術A24 → 4
- 横浜 + 施術A31 → 6
- 名古屋 + 施術B40 → 8
Programme timeline
- 1
Months 1–3
Tokyo metro publisher set
- 2
Months 4–6
Yokohama & Nagoya regional wave
- 3
Months 7–8
Patient-education contextual reinforcement
What moved the needle
- National health portals alone were not enough for city-intent queries
- Medical claims were tightly controlled for compliance in every draft
- Local editors preferred community and education angles over promotions
The challenge
Google Business profiles were active, but website service pages lacked regional .jp citations beyond directories.
Our approach
Regional newspaper and health-lifestyle placements per city, plus contextual links on existing patient-education articles.
Outcome
City + service queries improved into the top five for priority procedures; phone enquiries tagged as organic rose.
Start a similar programme
Tell us about your sector and target queries. We will assess feasibility and outline a realistic scope.